Virtual reality trade show booths
Virtual reality is about so much more than gaming. A variety of industries, from healthcare and education to sports, entertainment, and real estate, have already begun adopting VR and are enjoying its benefits. One of the biggest uses of virtual reality is in marketing and brand engagement at trade shows and expositions.
Trade shows provide a great opportunity for brands across all industries to market themselves, to bring in new customers, to measure interest in new and potential products, and to become more connected within their own industry.
However, if you’re an exhibitor, one of the problems you have with trade shows is that they’re very competitive; you’re having to vie with similar businesses for the attention of the tens of thousands of attendees. This competition between brands has resulted in the use of a variety of marketing strategies: the purchase of expensive trade show booths with costly displays and the employment of “brand ambassadors” to present a strong brand presence.
VR trade show booths can provide your business with the “wow factor” that it needs to attract the foot traffic and to engage and retain that traffic once an attendee gets to your booth. What are some of the VR applications for trade show booths?
King of the convention
Virtual reality has become the new standard for trade shows because it builds buzz which gets the attention of the audience, engages them, and then motivates them to make a purchase.
How can you use VR to become the “king” of the convention?
- Creating branded virtual reality videos
- Putting games in VR trade show booths
- Using VR to incorporate physical elements within VR trade show booths
- Creating a retail product education experience
- Creating a custom branded game
- Build a new experience
Build a new experience
Virtual reality is becoming a key element in a marketing trend that’s growing in popularity: experiential marketing. VR trade show booths provide an immediate and an immersive experience for attendees which means that you’ll be able to get immediate feedback about your product or service.
Because trade shows are highly competitive, you want to be able to help your brand stand out from the “crowd,” with the goal of converting attendees into potential clients or customers, generating new sales, and building new relationships at the end of the day.
At Immersive-FX, we are ushering in a next generation of VR products. Our products provide a totally immersive experience, producing ultra-realistic scenes. The Digidome is our new output device that delivers stunning full color immersive environments which can help position your brand on the cutting edge of your industry.